Home l Selling l Internet Marketing

Northstar Realty Internet Strategies
One of the most important aspects of selling your home is letting buyers know it is available. Why wait until someone happens to drive by and see a "for sale" sign? At Northstar Realty marketing your home is a top priority.
Like many real estate agents, our first step is to put your home on the Multiple Listing Service (MLS) to let other brokers know your home is for sale. From the MLS, the listing is automatically added to www.Realtor.com within 48 hours. Unlike other realtors, Northstar doesn't stop there. Most agents within Northstar Realty pay for showcase enhanced listings on www.Realtor.com. These enhanced listings have customizable photos, more detailed listing information, eye-catching scrolling titles, and headlines that are highlighted on the search pages. The Realtor.com website is ranked as the number one homes-for-sale site. The same database is also used by many other home search engines including aol.com and yahoo.com. That means when you list with Northstar Realty, your home is immediately marketed with multiple top "home search engines".

In addition to realtor.com, Northstar Realty also lists your home on their own award-winning website. Northstar's website is well-known for offering buyers high tech abilities to see flipping pages of many graphics for each home, eloquent and detailed descriptions of their listings, additional measures to search through the MLS, and plenty of information on the areas/neighborhoods within the Tampa Bay and Orlando metro areas. Why is that important to you, the seller? The more information a buyer has, the longer he stays on the website, and the more likely he is likely to see your home and request a viewing of it!

Northstar also features listings through www.homepages.com/star (Tampa Bay) and www.hompages.com/northstar (Orlando). The Homepages website features aerial map shots so vivid you can see the waves in the water. Homepages is a featured advertiser in Google Groups and MSNBC, which means they get more traffic to their website. More traffic means more potential buyers for your home.

For their luxury listings, Northstar Realty has their own luxury website, www.floridaluxuryspecialist.com. Broker, Peggy Naruns, also likes to market her high end luxury homes on www.luxuryhomes.com. This company partners with duPont Registry and Premiere Homes magazine.

Research shows that 75% of buyers look for homes on the internet. For this reason, Northstar Realty aggressively markets listings everywhere possbile online. You will often see Northstar Realty listing services sites. Because so many buyers look online first for their new home, Northstar wants to make sure their listings have every possible opportunity to be seen.

Another internet service crucial to the Northstar marketing strategy is Point2 NLS, a national marketing and advertising platform exclusively for real estate professionals. This service allows Northstar Realty to harness the power of organized real estate by instantly syndicating your listings and presenting them to hundreds of matched buyers.
The following syndications are frequently used by Northstar Realty to market homes online:

	Neighborhood-based search, intuitive design, and rich listing content make Point2 Homes a successful and growing source of free leads for Point2 members. Point2 Homes will also expose your listing in Facebook through Point2's Neighborhood application.
	Craigs List is an online community to post ads for free. This site is increasing in popularity. It works much like Ebay.
	Backpage.com is a community website where you can post ads for free. Currently operating in 75 markets in the US, the site serves as the online classified solution for several newspapers, radio stations and TV stations while growing at a rate of 22% month over month.
	Google Base (Beta Partner) is the place where you can post your real estate listings and have
	LiveDeal (Beta Partner) is a free, local online classifieds market with reach into every city and zip code across the U.S. It is one of the country’s top 10 most visited online classifieds sites.
	Yahoo! Classifieds may experience interruptions over the next couple of weeks as they roll out their new platform. No change is required on your end. Simply opt your listings in and they will appear as soon as the new platform goes live. This work is starting Nov 1.
	Harness the power of Cyberhomes™ and AOL Real Estate to display your listings and get more consumer traffic and leads, all at no cost. With access to more than 100 million property records, Cyberhomes delivers the information consumers are looking for -- home valuations, neighborhood and school information, aerial and heat maps – with many more hot features added regularly.
	Zillow.com is an online real estate service dedicated to helping you get an edge in real estate by providing you with valuable tools and information.
	Trulia (Beta Partner) is a residential real estate search engine that helps consumers search for home for sale, trends, neighborhood insights, and other real estate information directly from real estate agent and broker web sites.
	Oodle (Beta Partner) is a leading search engine for local classifieds with over 17 million active listings. Oodle powers the classified search on the following site Lycos, Express.com, The Sun, Yell.com and Local.com. Listings will also appear on Oodle API partner sites, BackPage.com, The Examiner and CityCribs.
	Homescape (Beta Partner) provides local, comprehensive property listings and rich content to home buyers and sellers nationwide. Homescape is a division of Classified Ventures, LLC, which is owned by five leading media companies: Belo Corp. (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).
	Vast is a database of classified ads that uses advanced technology to parse and tag ads for better search.
	Hotpads is an innovative map-based search site for rental housing.
	CLRSearch.com (Beta Partner) is a Real Estate Search Engine that provides a data rich environment to explore listings, community demographics, and other data relevant to one of the most important decisions of your life.
	The Clickable City Directory provides real estate listings for all cities and all zip codes throughout the United States. Its reach is national, its focus: purely local.
	WorldWide-RealEstate-ForSale.com is an international property listing directory featuring real estate listings from all over the world. This advanced search engine displays listing information to thousands of daily visitors.
	House.com is a popular real estate destination. Its strong brand recognition and its top ranking in major search engines makes it the first stop for many of those interested in buying or selling.
	Videohomes.com LLC developed The Video Homes Network as a GEO vertical Search portal that brings consumers to geographic specific real estate destinations in a media-rich local atmosphere.
	TheHousingPages.com is designed as a central resource center for consumers looking to to buy or sell a home.
	CityCribs is a New York based marketplace for real estate attracting visitors looking to buy, sell and rent properties. CityCribs has quickly grown into a national housing marketplace driving thousands of daily visitors.
	BeatYouThere is “Everything Real Estate”. We are a real estate search engine that provides users with the most comprehensive search on the internet. We allow users to search for broker listings, foreclosures, REO, auctions, classifieds, property swaps, commercial property and rental listings. Our social network and user generated comments make BeatYouThere.com the most resourceful site for real estate search on the internet.